Privacy Policy

Last Updated: September 1, 2026

Olaplex (hereinafter referred to as “we,” “our,” or “the Company”) recognizes the importance of your personal information and is committed to protecting your privacy. This Privacy Policy is designed to explain how we collect, use, store, share, and protect your personal information, as well as to inform you of your relevant rights.

Please read and understand this Privacy Policy carefully before providing your personal information or using our products and services (including our official website, mobile applications, and related online and offline services, collectively the “Services”).

1. Information We Collect

To provide you with high-quality hair care products and related services, we may collect the following types of personal information when you interact with us:

  1. Information You Provide Directly:
    • Account Information: Name, email address, username, and password provided when you register an account, create a profile, or join a loyalty club.
    • Transaction and Order Information: Shipping address, phone number, and payment information (such as credit card numbers or other payment channel information, though payments are typically processed through secure third-party payment gateways) collected when you purchase products.
    • Interaction and Customer Service Information: Content you actively provide through customer support inquiries, social media interactions, product reviews, surveys, or sweepstakes entries.
  2. Information Collected Automatically:
    • Device and Technical Information: Your IP address, browser type, operating system, device model, unique device identifiers, and network carrier.
    • Browsing and Usage Logs: Page views, click-through rates, visit duration, referring pages, and behavioral preferences on our website when you visit.
    • Cookies and Similar Technologies: We use cookies, pixel tags, and similar technologies to recognize your browser, remember your preferences (such as shopping cart items), and optimize your website experience.

2. How We Use Information

We collect and use your personal information primarily for the following purposes:

  • Providing and Fulfilling Services: Processing and delivering your orders, managing your account, providing after-sales support, and administering loyalty services.
  • Personalized Experience and Recommendations: Recommending suitable products, customized hair care advice, or exclusive offers based on your purchase history, hair type, and browsing preferences.
  • Marketing and Promotion: Sending marketing emails, text messages, or other notifications regarding new product launches, promotional events, and brand news with your consent (you may opt out at any time).
  • Security and Fraud Prevention: Verifying your identity, detecting and preventing transaction fraud, cyberattacks, and other violations to protect the legal rights and interests of you, us, and other users.
  • Business Operations and Improvement: Conducting data analysis, market research, and product development to optimize our website functionality, enhance product quality, and improve user experience.

3. Information Sharing and Disclosure

We strictly keep your personal information confidential and will not sell, rent, or illegally share your personal information with third parties, except in the following circumstances:

  • Service Providers (Processors): To facilitate our business operations, we may share information with trusted third-party partners, including payment processors, logistics and delivery companies, data hosting and cloud service providers, and marketing and email delivery service providers. These providers may only process business on our behalf in accordance with our instructions and are bound by confidentiality obligations.
  • Legal Compliance and Public Safety: We may disclose your personal information in response to applicable laws, regulations, legal processes, litigation requirements, or requests from government authorities and law enforcement agencies.
  • Corporate Mergers or Restructuring: If the company undergoes a merger, acquisition, asset sale, or restructuring, your personal information may be transferred as part of the assets. We will ensure that the transferee continues to be bound by this Privacy Policy.
  • With Your Explicit Consent: We will share your information with other third parties with your explicit authorization or upon your active request.

4. Your Rights and Choices

Depending on applicable privacy laws and regulations (such as the GDPR or CCPA), you have the following rights regarding your personal information:

  • Access and Correction: You have the right to request access to the personal information we hold about you and to update or correct inaccurate or incomplete information.
  • Deletion: Under certain circumstances (such as when the information is no longer necessary or you withdraw your consent), you have the right to request the deletion of your personal information.
  • Right to Opt-Out of Marketing: You can opt out of receiving promotional advertisements and marketing information at any time by clicking the “Unsubscribe” link at the bottom of our marketing emails or by contacting us directly using the details below.
  • Withdrawal of Consent: For personal information processing based on your consent, you have the right to withdraw your consent at any time (though this will not affect the lawfulness of processing conducted prior to withdrawal).

5. Data Security and Protection

We implement industry-standard physical, technical, and administrative security measures (such as SSL encryption, access control, and firewalls) to prevent your personal information from unauthorized access, public disclosure, use, modification, damage, or loss. Although we have taken reasonable security measures, the internet environment is not 100% secure. Please take care to protect your account password and personal information during daily use.

6. Protection of Minors

Our products and services are primarily intended for adults. If you are a minor under the age of 14 (or the relevant age of majority specified by local laws), please ensure that you use our services and provide information only after your parent or legal guardian has carefully read and agreed to this Privacy Policy.

7. Updates to the Privacy Policy

We may update this Privacy Policy from time to time in response to business developments, changes in laws and regulations, or regulatory requirements. If we make material changes, we will post the updated policy prominently on our official website or notify you via email. We encourage you to review this page periodically to stay informed of our latest privacy practices.

8. Contact Us

If you have any questions, comments, complaints, or wish to exercise your personal privacy rights regarding this Privacy Policy, please feel free to contact us through:

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