Privacy Policy

This Privacy Policy explains how OLAPLEX (collectively, “we,” “us,” or “our”) collects, uses, discloses, and protects the personal information you provide when using our official website, mobile applications, and purchasing our hair care products.

1. Information We Collect

We may collect information directly from you or automatically when you use our services:

  1. Information You Provide Directly:
    • Account and Contact Information: Name, email address, mailing address, and phone number.
    • Transaction and Payment Information: Credit/debit card details, billing address, and purchase history (payment processing is typically handled by secure third-party payment gateways).
    • Profile and Preferences: Hair type, hair care needs, survey responses, marketing preferences, and any other content you choose to provide.
    • Customer Service Records: Communications, feedback, and return/exchange requests with our customer support team.
  2. Information Collected Automatically:
    • Device and Browsing Information: IP address, browser type, operating system, device identifiers, pages visited, links clicked, and time spent on the website.
    • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your activities on our website to optimize user experience and enable targeted marketing.

2. How We Use Your Information

We collect and process your personal information for the following business and commercial purposes:

  • Order Fulfillment and Service Delivery: Processing your purchases, arranging shipping, handling returns and exchanges, and managing your membership account.
  • Customer Support: Responding to your inquiries, resolving order issues, or addressing product-related questions.
  • Personalization and Marketing: Sending promotional updates, new product announcements, and exclusive offers (with your consent), as well as providing customized product recommendations.
  • Website Optimization and Security: Analyzing website traffic, improving our product lines and web design, and detecting and preventing fraudulent activity or unauthorized access.
  • Compliance and Legal Requirements: Complying with applicable laws, regulations, and industry standards, and responding to lawful requests from regulatory authorities.

3. Information Sharing and Disclosure

We do not sell your personally identifiable information. However, we may share your information with third parties under the following circumstances:

  • Service Providers: Third-party partners who perform business operations on our behalf, including shipping and logistics companies, payment processors, data analytics providers, and marketing/email service vendors.
  • Affiliated Companies: Within the Olaplex group of companies, including parent companies and subsidiaries, to coordinate global service delivery.
  • Legal and Compliance Requirements: When required by law, court orders, or government regulators, or to protect the rights, property, and safety of Olaplex, our customers, and the public.
  • Business Transfers: In the event of a merger, acquisition, asset sale, or corporate reorganization, your information may be transferred as part of the corporate assets.

4. Your Rights and Choices

Depending on your jurisdiction (such as the EU GDPR or applicable U.S. privacy laws), you have the following rights regarding your personal data:

  • Access and Review: You have the right to request confirmation of whether we hold your personal data and to obtain a copy of it.
  • Correction: If your information is inaccurate or incomplete, you have the right to request corrections.
  • Deletion: Under certain legal conditions, you may request the deletion of your personal data (“right to be forgotten”).
  • Opt-Out of Marketing: You can opt out of receiving promotional communications at any time by clicking the “Unsubscribe” link at the bottom of our marketing emails or by contacting us directly.
  • Cookie Management: You can manage, reject, or delete cookies through your browser settings, though doing so may impact certain website functionalities.

5. Data Security

We implement industry-standard physical, technical, and administrative security measures (such as encryption and secure servers) to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, internet transmissions cannot be guaranteed to be 100% secure.

6. Protection of Minors

Our official website and products are not directed to children under the age of 16 (or under the age required by local law). We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected information from a minor, we will take reasonable steps to delete it as quickly as possible.

7. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect business developments or changes in laws and regulations. Any material changes will be posted on our official website with an updated effective date at the top of the policy. We encourage you to review it periodically to stay informed about our privacy practices.

If you have any questions, comments, or wish to exercise your rights regarding this Privacy Policy or the handling of your personal data, please contact our customer service or data protection team through the “Contact Us” page on the official Olaplex website.

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